{"id":4189,"date":"2026-02-07T14:28:14","date_gmt":"2026-02-07T14:28:14","guid":{"rendered":"https:\/\/www.welsh-cottages.co.uk\/blog\/?p=4189"},"modified":"2026-04-17T11:28:26","modified_gmt":"2026-04-17T10:28:26","slug":"holiday-let-market-insights-report-mid-west-and-south-wales","status":"publish","type":"post","link":"https:\/\/www.welsh-cottages.co.uk\/blog\/holiday-let-market-insights-report-mid-west-and-south-wales","title":{"rendered":"Holiday Letting Market Insights Report: Mid, West and South Wales 2026"},"content":{"rendered":"

Are you looking to stay ahead in the ever-evolving holiday letting market across Mid, West and South Wales? We\u2019re excited to share our 2026 Market Insights Report \u2014 based on 2025 performance.<\/strong><\/span><\/p>\n

Despite national economic pressures and softer search volumes across the UK self\u2011catering sector, our Coast & Country Holidays portfolio performed exceptionally well.<\/p>\n

Across our 400+<\/strong> properties, average occupancy increased by 2%<\/strong> compared to 2024, with peak summer weeks reaching an impressive 81% occupancy<\/strong>.<\/p>\n

Whether you’re an experienced owner or exploring your first investment, these insight-driven findings will help you plan for a successful season ahead.<\/p>\n

Carry on reading as we uncover the top trends shaping holiday letting across Mid, West & South Wales \u2014 and discover how to make 2026 your most rewarding year yet\u2026\u00a0<\/em><\/strong><\/p>\n

\n

Know what you’re looking for? Skip to:<\/p>\n

Market Overview<\/a>
\nTop Properties<\/a>
\nMaximising Bookings<\/a>
\nValue-Add Features<\/a>
\nEmerging Trends<\/a>
\nBuying a Home<\/a>
\nMarketing a Home<\/a>
\nLetting FAQs<\/a><\/div>\n
Download Full Report<\/a><\/div>\n<\/div>\n
\n

An Overview of the Mid, West & South Wales Holiday Let Market<\/h2>\n

2025 proved to be a resilient year for Coast & Country Holidays, with average occupancy rising by 2% despite wider economic pressures and reduced search demand for self-catering stays.<\/p>\n

The winter months brought a mix of challenges, including storms and a noticeable shift towards last-minute bookings, highlighting changing booking behaviours.<\/p>\n

However, the rest of the year delivered strong performance, particularly across spring, summer and autumn, with peak summer occupancy reaching an impressive 81%.<\/p>\n

Meanwhile, UK travellers continue to prioritise local breaks:<\/p>\n

\u2705 63%<\/strong> plan to take a UK holiday within the next 12 months.<\/p>\n

\u2705 34%<\/strong> will choose a UK break as their main holiday.<\/p>\n

Who is booking holidays in our regions?<\/h3>\n

Across 2025, guest groups booking with Coast & Country Holidays were:<\/p>\n

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2025 Guest Demographics<\/h3>\n
\n
Couples42%<\/span><\/div>\n
\n
<\/div>\n<\/div>\n<\/div>\n
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Adult Groups29%<\/span><\/div>\n
\n
<\/div>\n<\/div>\n<\/div>\n
\n
Families26%<\/span><\/div>\n
\n
<\/div>\n<\/div>\n<\/div>\n
\n
Solo Travellers4%<\/span><\/div>\n
\n
<\/div>\n<\/div>\n<\/div>\n

Source: Coast & Country Holidays Market Insight Report 2026<\/p>\n<\/div>\n

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Top\u2011Performing Properties in 2025<\/h2>\n

Last year\u2019s best-performing properties recorded between 41 and 53 bookings, showing the impact of a strong pricing strategy, good location, and quality presentation.<\/p>\n

Many have already secured excellent numbers for 2026, proving that the right approach can lead to consistent success.<\/p>\n

Our top properties in 2025:<\/h3>\n

1. Bryn Hafod<\/a><\/strong>, Llandrindod Wells \u2013 53 bookings in 2025 (22 already secured for 2026)<\/h4>\n

\"\"<\/p>\n

2. Garden View<\/a><\/strong>, Pembroke \u2013 44 bookings in 2025 (22 secured for 2026)<\/h4>\n

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3. Llety Cariad<\/a><\/strong>, Llandrindod Wells\u2013 53 bookings in 2025 (22 secured for 2026)<\/h4>\n

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4. Beach Haven<\/a><\/strong>, Aberystwyth \u2013 47 bookings in 2025 (31 secured for 2026)<\/h4>\n

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5. No 10 Croft House<\/a><\/strong>, Tenby \u2013 41 bookings in 2025 (30 secured for 2026)<\/h4>\n

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Could your property be featured next year? <\/strong>
\nGet in touch with our team<\/a> to discuss your holiday let’s earning potential.
\n<\/span><\/div>\n
\n

Maximising Your Holiday Let Yield and Bookings<\/h2>\n

To boost your holiday let’s income, adapting to modern booking habits is essential.<\/p>\n

Here are four key areas where owners can significantly improve your holiday let’s bookings and yield:<\/p>\n

\n
\n
\n
1<\/div>\n
\n

Smarter Pricing Strategies<\/h3>\n

Owners who follow our pricing advice see 41% more revenue<\/strong>.<\/p>\n

Using dynamic pricing tools adds an average of 7 extra bookings and delivers 26% higher annual revenue<\/strong>.<\/p>\n<\/div>\n<\/div>\n

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2<\/div>\n
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Stay Flexible for Last\u2011Minute Bookings<\/h3>\n

37% of all bookings<\/strong> were made within four weeks \u2014 a clear shift in traveller behaviour.<\/p>\n

In peak months, 3% of bookings were made on the day of arrival.<\/p>\n<\/div>\n<\/div>\n

\n
3<\/div>\n
\n

Accept Short Breaks<\/h3>\n

Short breaks made up 44% of all bookings<\/strong> (up from 36% in 2024).<\/p>\n

Accepting them can generate 25% more revenue<\/strong> annually.<\/p>\n<\/div>\n<\/div>\n

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4<\/div>\n
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Make Your Property Pet\u2011Friendly<\/h3>\n

27% of bookings<\/strong> included pets.<\/p>\n

Pet-friendly homes achieve 8% more bookings<\/strong> and 16% more revenue<\/strong> each year.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\ud83d\udca1 KEY POINTS FROM REPORT<\/h4>\n

Lead times vary with property size:<\/strong> 46% of bookings for one-bedroom homes were within four weeks of arrival, compared to 24% for larger homes.<\/p>\n

Two short breaks outperform one weekly booking:<\/strong> generating 148%<\/strong> of the weekly rental rate.<\/p>\n<\/div>\n

\"Coast<\/p>\n

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Value\u2011Adding Property Features: Top 3 Guest Searches<\/h2>\n

Looking to boost your bookings this year? Well you’ll need to know what your guests actually want.<\/p>\n

Here were the 3 most searched-for holiday let features in 2025:<\/p>\n

    \n
  1. Pet-friendly stays<\/li>\n
  2. Hot tubs (can increase revenue by up to 40%<\/strong>)<\/li>\n
  3. Large properties<\/li>\n<\/ol>\n

    Sustainability Is Growing in Importance<\/h3>\n

    With only 6%<\/strong> of properties currently offering EV charging, installing a charger presents a strong opportunity to appeal to eco-conscious travellers and future-proof your investment.<\/p>\n

    \n

    \ud83d\udce5 UNLOCK EXCLUSIVE INSIGHTS<\/h4>\n

    Download the full report<\/a> to discover all 7 value-adding features<\/strong> for 2026.<\/p>\n<\/div>\n

    \n

    Emerging Trends in the UK Holiday Let Industry<\/h2>\n

    According to our latest report, key trends shaping traveller behaviour include:<\/p>\n

    More Frequent UK Breaks<\/strong>
    \nNearly half of travellers plan 2\u20133<\/strong> domestic trips each year.<\/p>\n

    Convenience Is King<\/strong><\/p>\n